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Alzheimer Society's Campaign on Dementia

Posted by Brian Shevel on 11 February 2016

Toronto, Canada, February 11, 2016 - Home Care Assistance - Toronto/York Region (HomeCareAssistance-Toronto.com), the leading provider of non-medical, in-home senior care in the Greater Toronto Area, is commenting on the Alzheimer Society's campaign on dementia.

Last month, the Alzheimer Society led an awareness campaign for dementia as part of Canada's decision to recognize January as Alzheimer Awareness Month. The goal of the campaign is to change the perspective of the disease and to understand that those suffering with Alzheimer's are still real people apart from their condition. (Source: Khalil, N., "Alzheimer Society launches campaign to dispel myths about dementia," January 15, 2016 www.mississauga.com/news-story/6234946-alzheimer-society-launches-campaign-to-dispel-myths-about-dementia/)

"It's easy to see someone suffering from dementia and forget that they are much more than their symptoms," says Brian Shevel, president of Home Care Assistance Toronto/York Region. "But there has to be a shift in awareness from the general public in realizing this is not a fair judgment. It was encouraging to see the Alzheimer Society lead a campaign that spoke directly to those myths and misjudgments."

As the population continues to age, in the next 15 years, it is expected that 1.4 million Canadians will be living with Alzheimer's. Currently, nearly 800,000 Canadians are living with Alzheimer's or some form of dementia.

"Age is the biggest risk factor for dementia. The chances of being diagnosed with the disease doubles every five years after the age of 65," explains Shevel. "Canadian women are the largest group to suffer from dementia, representing 72% of those afflicted."

The slogan of the campaign was #stillhere, referencing the person behind the dementia. In Canada, over $30 billion is spent on dementia each year, but this number doesn't account for the fact that there is still a large amount of family members caring for loved ones with dementia. If these family members were to be compensated, experts estimate this figure would add another $11 billion.

"We know there's a strong movement happening all over Canada now to improve our current healthcare structure," says Shevel. "But families are suffering right now and it's important we all recognize that while appreciating the fact that people suffering from dementia are indeed still here."

Home Care Assistance Toronto/York region provides caregivers who are specially trained to handle those suffering from dementia. Caregivers are trained to act practically and with sensitivity to ensure seniors are as comfortable as possible before they pass. More information can be found at www.HomeCareAssistance-Toronto.com

Brian ShevelAuthor: Brian Shevel
About: I was born in South Africa in a city called Bloemfontein. Went to Christian Brothers College (CBC) finished High school there. I went into business with my father we had a wholesale selling cloths and shoes to retail stores around the country. I was in the business till I left for Canada in 1993. Was a past president of Bnai Brith and served on many other committees. In Canada worked in the computer software industry selling construction software. I was always involved helping the elderly as my mother was very involved and I went along with her. Also looked after my father as he aged. Helped as a volunteer with seniors.
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